Digital media is slowly, but surely, taking over conventional (print media). Especially in the case of Classified Ads.
Here, we will make a comparison of Print VS Online Classified Ads.
Update Time Lapse - Your ad will have to be printed and distributed/sold the next day, before it can reach out to your target audience.
Limited Growth - There is a limited space in any issue of newspapers allocated for classified ads. Not all advertisers who wish to advertise will get their ads printed.
Cost - The size of a printed ad is directly propotional to the cost of the ad. The more expensive it is, the bigger the ad.
Simple to Browse - No small little buttons that you can’t seem to locate to get to the next page.
Non-Reliance on Technology - What happens if your computer gets a virus attack? If the electricity fails? You can still read the classifieds!
No Download Time - Online information relies heavily on Internet connection and/or latency. The slower an Internet connection is, the slower one gets to read their news.
Online
Regular and Instantaneous Updates - Once you have posted your ad, it shows up immediately on the classified ads site.
Unlimited Space - There is simply no limit for the quantity of ads that can be displayed online. No worries that your ad might not be displayed due to lack of space.
Cheap Availability - Online classified sites now provide a generally uniform charge for users to post their classified ads. The size of the ads being posted are uniform in size, employing headlines and full-page actual ads.
Usability - Some classified ad sites on the Internet right now might be a little difficult to browse; a “Next” button might be small in size, and located in an obscure corner of the page. Other sites like Craigslist, Ablewise, are however, extremely user-friendly, even for those not tech-savvy.
Reliance on Technology - A computer with Internet connection is a must-have to use an online classified ads site. True, a computer with Internet connection might not always be at hand. But with the wide-spread use of the Internet and advancement in technology, computers with Internet connections are easily available, either via homes and/or Internet cafes, terminals at airports, etc. etc.
Internet Latency - The faster an Internet connection is, the faster it is to load content on the Internet. Not everyone has a broadband connection available, but most online classified sites do not utilize Internet-usage-heavy content to ease downloading time.
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